Mmd, leading corporate, PA and PR consultancy in CEE, CIS and SEE region, has appointed Ewa Szejner as General Manager of Mmd Poland. It is the first time in over 10 year’s presence of the company on the Polish market that management function has been handed over to a Pole with international appointments made since Mmd entered the Polish market in 1996. Ian Herbison, former GM of Mmd Poland has been promoted to lead the CEE region but will continue to base himself in Warsaw and provide board-level counsel to select clients

Ewa Szejner has been working in Mmd for nearly two years. To date she has been in charge of a team delivering Public Affairs and corporate communication campaigns. In parallel to her new role, Ewa will continue direct responsibility for this practice although further appointments will be made to add senior resources into this area of the business as Mmd looks to strengthen its focus of high-end corporate consultancy. „I have been observing for some time that major foreign investors and local blue-chips increasingly appreciate the value of a strategic counsel in corporate communication. Achievement of business goals more and more often depends on effective management of issues and proactive integrated communication. Mmd has a particular competence in these areas, thus I am optimistic about opportunities for growth on the Polish market” – said Ewa Szejner.

Ewa has over 12 years of experience in transforming companies and in business excellence. She specializes in creating strategies of corporate communication, Public Affairs, issues management as well as creating and changing corporate cultures. She was involved in a couple of projects in the field of international Public Affairs, worked for Department of State of the US, Cambridge Centre for Competitiveness and Innovation and European Centre for Quality. She was a winner of a prestigious International Visitors Program, competition organized by US State Department, which awards outstanding personalities from politics, business and social science areas.

Recognizing great growth potential in the Eurasia region, Mmd modified its management structure in the whole network. Chris Dobson, Chief Operating Officer, will be managing the business from Moscow rather than from Hungary. Following this change, Sconaid McGeachin, who was in charge of the Polish Mmd office in 2001-2003, became SEE Regional Director.