San Markos – The Republic of the Good Brand became a partner of the programme “Values for Business”. The Agency is responsible for creating the advertising campaign, which started on 16th February 2007.

The campaign will take place in Warsaw and will engage 100 outdoor locations. The posters created by San Markos should remind the business community that values should be imprinted into “the DNA code of  the company”. The campaign should encourage businessmen and business women to visit the website www.wartosci.pl where they can find the information about the campaign, educational materials and a short quiz about the values in business.

“San Markos actively takes part in every initiative  that propagates the values in business, also in advertising. That’s why we have been entirely  convinced from the very beginning and  we accepted the partnership in this campaign readily.”, says Magdalena Czaja, the President of San Markos. Czaja is a member of The Ethics in Advertising Committee and The Company Friendly to the Customer Programme.

The aim of the programme is to popularize the idea of marketing and management based on ethical values. The idea came after the ECCO Network’s research, showing that in Poland the idea of management based on values, is four times less popular than in other European countries.

“The Values for Business” is a collective initiative of several partners like “Lewiatan” The Confederation of The Polish Employees, research company PBS DGA, Clear Channel Poland and On Board PR. The media sponsors are “Gazeta Prawna”, Radio PIN 102FM, “Brief” and Mediarun.pl.