CAMPAIGN PROFILE:
Under the slogan "With Denmark closer to the future” Embassy of Denmark launched a campaign to promote the technology of  Danish solutions for energy efficiency in buildings and housing, in which areas  Danish companies have long been at the forefront in the European market.

In the Campaign "With Denmark closer to the Future - Energy - Efficiency," partnered with the Embassy of Denmark are participating  Danish company whose solutions are improving energy efficiency in buildings and industry and thereby contribute to reducing pollution and reducing energy usage costs. These companies have been known for many years on the Polish market, such as: Danfoss, Grundfos, Rockwool and Velux.
Denmark, being a leader on the list of countries that can boast an effective means of energy (fuel economy, environmentally friendly power plants, wind power, energy systems from biomass conversion technology) and experts in the field of energy efficiency , wants to share their experiences with the Polish companies.
With three campaigns conducted so far, "Branding Denmark" Denmark has strengthened its position as a brand on the Polish market. Campaigns have resulted in the construction of a positive image of Danish products and services, both among potential business partners and consumers.

OBJECTIVES OF THE CAMPAIGN:

The campaign organized by the Embassy of Denmark provides a platform for effective exchange of experience and a real implementation of ready-made solutions, with particular emphasis on solutions in the construction sector on the Polish market. The Polish economy is facing enormous challenges related to energy efficiency and construction industry as defined by ambition:
• reduce current energy consumption by 20% by end of 2020
• the introduction of efficient methods of reducing energy consumption and environmental protection.
Based on the provisions of the Polish Energy Policy until 2025, the economy's energy efficiency campaign initiators "With Denmark closer to the Future" endeavoring to build, among the target groups awareness of innovative products and services and shaping the demand for technologies offered by leading companies in the implementation energy-efficient solutions.

ASSUMPTIONS CAMPAIGN:

The main task of the campaign is to promote Danish energy products and services, which are also an example of best practices in performance technology and aesthetics. Such products are becoming more recognized in the Polish market, and thanks to promotions targeted directly to potential customers - including developers, designers, local authorities, engineers - will enjoy more and more interest.

This year we are partners in the Campaign Office:
DANFOSS
GRUNDFOS
ROCKWOOL
VELUX

Honorary Patron of the Campaign became the Minister of Economy and the Danish Energy Authority

Source:
www.ambwarszawa.um.dk