Jula Poland Sp. z o.o.: has launched a loyalty program for companies

18-12-2017

In mid-November took place the launching of JulaPro, loyalty program dedicated to business clients. This is the next step – after opening e-commerce store earlier this year - in the process of development of the Jula chain in Poland. Now Jula is planning further expansion and opening of new traditional stores.

JulaPro loyalty program was created for small and medium-sized companies, which are a key group among Jula’s customers, as the chain offers not only equipment to ensure safe and effective work but also working clothes and products from proven tool brands.

- JulaPro is the next important element of our efforts to meet business customer’s expectations in the best possible way. Jula – the only retail chain in Poland representing Scandinavian multimarket concept – directs its offer to clients who look for different kinds of products in the same shop, and at the same time they expect high quality combined with a favourable price. We believe that the Polish version of JulaPro will  repeat the success of similar programs launched in Sweden and Norway – says Tomasz Wienke, Country Manager Jula Poland.

JulaPro is based on three principles: simple discount scheme, professional service and products for specialists. After joining JulaPro customers can avail themselves of special offers and discounts from 2 to 10 percent. Discount is calculated directly  at the cash desk and it depends on total value of goods purchased during last 12 months.

That is very convenient solution. A mobile app available via Google Play and Apple Store is a great easement. Using the application you can easily and quickly manage the purchase. Thanks to the numerous functionalities of the application you are given full control over the purchasing process.

- Jula consequently focuses on development in Poland. This is manifested, among others, in launching  e-commerce earlier this year. The online shop has been great success which gives us possibility to reach customers in the entire country. Now, through the loyalty program JulaPro we are strengthening our offer dedicated to business clients. We are still intensively working on the development of the store chain. At this stage of our expansion, we want to develop primarily in big cities and strengthen our presence in agglomerations where we already have our stores – sums up Tomasz Wienke.


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