According to UK research company Brand Finance, Finland’s nation brand is the fourth strongest worldwide.

The Nation Brands 2015 report valued Finland’s brand at 289 billion US dollars, giving it a BSI score of 85.7/100.

Singapore, Switzerland and the United Arab Emirates were deemed the world’s most powerful brands, taking the top three positions.

Elsewhere in the report, Finland was also ranked sixth in the Nation Brands for Investment ranking.

Altogether, the report assessed 100 country brands worldwide across the sectors of goods and services, investment and society.

The United States, China and Germany once again took the top three positions in the Most Valuable Nation Brands list. Finland’s relatively small country size in comparison saw its brand value recognised at 33rd position worldwide.

Read the full Nation Brands 2015 Report: www.brandfinance.com

Source: www.goodnewsfinland.com
Photo: Nation Brands 2015 Report