San Markos The Republic of the Good Brand begins the year 2007 with the establishment of a division, whose task is to deliver services relating to integrated sales support, and, in particular, loyalty marketing.
Investment in loyalty and sales support in a broad sense is a natural step for the agency, which for a few years already, has run projects in this area. At present, the agency provides its clients strategic, logistic and legal support, as well as a call center and full IT service. Among clients who are supported by the agency in terms of the loyalty marketing one can name OBI (San Markos created the first loyalty programme in DIY sector),  Telekomunikacja Polska (multiannual loyalty and incentive programme targeted at the company's partners),  Whirlpool and Stoen.
"Undoubtedly the combination of know-how and creativity is a competitive advantage of the new division - creation division is involved in new projects of sales support. However, the most important thing is that our services bring the clients measurable sales results, and they achieve fantastic outcome, for example over 90% participation of a their target group in the loyalty programme!", says Magdalena Czaja, President of San Markos.
The agency plans to invest in the development of current assets and capabilities. New people are to be recruited. At the moment people are being hired to work in a unit of 15 persons in Warsaw and Cracow.  Tomasz Dembinski,  Partner of the Agency, who up to date was the head of customer service division, is responsible for the new development. Eventually the loyalty marketing division is to be a separate entity operating as a part of  a holding with San Markos The Republic of the Good Brand, which provides full service to its clients.
 San Markos The Republic of the Good Brand is a member of SAR (the Association of Advertising Agencies, the judge and the representative of the advertising business in Advertising Ethics Committiee.
 The Agency’s portfolio includes: AMS, Cadbury, Wedel, Inco-Veritas, Purmo, Geant Kredyt, STOEN SA, Telekomunikacja Polska and many more.