IKEA Retail sp. z o.o. : IKEA with an increase in sales, at a time when the home has become the center of our lives

9-10-2020

This is an undeniable success in the financial year marked by the COVID-19 pandemic. Thanks to investments in the area of ​​sustainable development, sharing knowledge about comprehensive home furnishings and low prices of IKEA products now reaches an even wider audience.

"In 2020, we recorded a record increase in sales at the level of  4.6 PLN billion. This is only a few percent increases compared to last year, but it is certainly a success, given the circumstances. It would not be possible without the support of our fantastic employees who have put a tremendous effort into this special year. We owe the good results to our entrepreneurial spirit and everyone committed to rapidly transforming our business and finding new ways to reach our customers. In a very short time, we have adapted to the rapid growth of remote orders. share of online turnover, from 10% of sales in the previous year to 20% today. "

says Karin Sköld, President and General Director for Sustainable Development at IKEA Retail Polska

"Despite the COVID-19 pandemic, we maintained employment, and the salaries of colleagues have not been reduced. The challenge in returning to the new reality after lockdown is the ban on Sunday trading. On Saturdays, our stores are visited by a large number of customers. If the stores were open on Sundays, it would be for customers safer and more convenient "

adds Karin Sköld

In recent months, Poles have spent more time at home than ever before. More than once, it also served as an office or school. This translated into an increase in sales of office furniture, garden furniture, and bedroom furniture. The number of visits to the IKEA.pl website increased by 30% this year to a record level of 154 million. In order to respond to the needs of customers during the pandemic, the company launched remote planning and sales services for METOD and PAX system furniture, and every tenth kitchen is sold remotely. Customers willingly use the Order and Collect service. In 2020, 17 new IKEA Order Collection Points were created, enabling customers to personally collect orders online, also in cities where there are no IKEA stores.

"Our vision is to create better everyday living conditions for many people. Now it is more relevant than ever. We will continue to focus on offering affordable and accessible furniture that is good for people and the planet. In 2021, we are opening our 12th store in Poland and 30 more stationary or mobile Order Collection Points We are also entering the Year of Sustainable Development, during which we will focus our activities even more on the offer of sustainable products and inspire and enable millions of people to live better and more environmentally friendly every day. we are also looking forward to the celebration of the 60th anniversary of IKEA in Poland in 2021. "

says Karin Sköld


IKEA Retail sp. z o.o. - more news and informations

Designed by i2D