Altavia Polska Sp. z o.o.: Michelin Polska launches a campaign on 6 CEE region markets

22-10-2020
Altavia Polska Agency worked together with Michelin Polska on the campaign promoting winter season tyres, which will be held simultaneously in 6 countries of our region. The campaign highlights the safety offered by Michelin tyres and is accompanied by a special offer for consumers in Poland, Czech Republic, Slovakia and Lithuania.

The aim of the campaign, which is aimed at all car users, is to promote the entire range of Michelin winter and all-season tyres, with particular emphasis on MICHELIN CrossClimate+ (all-season) and MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5 (for harsh winter conditions). The campaign also aims to increase the awareness of the Michelin brand and build its image as a brand of tyres that offer safety in all road conditions.

We have been working with the Altavia Polska agency for many years and I can say that we appreciate its professionalism, both in terms of preparation of advertising materials and handling distribution and its timeliness. That is why we are working together on the seasonal campaign of our tyres again,’ says Krzysztof Sadowski, Operational Marketing Manager B2C ECN, Michelin Polska.

For 10 years now Altavia Agency has been responsible for print management as well as consulting and providing support in creating and implementing effective solutions to increase sales, including printing, packaging, and distribution of materials.

Agencja co roku przygotowuje dla Michelin Polska m.in. materiaĹ‚y do kampanii letniej i kampanii zimowej (promujÄ…cych opony sezonowe), jak równieĹĽ na potrzeby innych dziaĹ‚aĹ„ komunikacyjnych tej firmy.

Every year, the Agency prepares materials for Michelin Polska for the summer and winter campaigns (promoting seasonal tyres), as well as for other communication activities of the company.

Like in previous campaigns, Altavia prepared a set of promotional materials for the latest winter campaign, including catalogues, posters, leaflets, mats, and stands.

These materials, prepared in various language versions, will be used in 6 European markets – Poland, Czech Republic, Estonia, Slovakia, Lithuania, and Latvia. The campaign begins on 1 October and will last until the end of December.

It is accompanied by a special offer for consumers: those purchasing a set of tyres with the fitting service can win attractive prizes (details can be found on the website www.promo.michelin.pl).

 

 
 

Altavia Polska (www.altavia.pl) specialises in providing effective solutions for communication with the consumer at the point of sale. It provides its clients with a wide range of services: from creation and strategy, through the design of standard and spectacular PoS materials, preparation of materials for printing, to production and logistics to points of sale. The agency’s clients include Carrefour, Shell, Decathlon, L’Oreal.
Altavia Polska belongs to the global Altavia Group (www.altavia-group.com)which operates in 43 cities in 30 countries, providing services to more than 300 leading retailers and brands around the world.


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