In the Krokus Serenada shopping center, Jula - the Swedish chain of multi-markets, opens the sixteenth store in Poland for DIY enthusiasts, professionals and active people. The official opening will take place in early September.    

Jula's assortment is divided into eight categories: Tools and Machines, Building Products and Paints, Electricity and Lighting, Clothing and Health & Safety, Garden, Leisure, Automotive and Household. Such a wide range in one place means that in Jula everyone can find something for themselves, while saving time and money. “We are glad that thanks to our new multi-market Jula in the Krokus Serenada shopping center, residents of Krakow and the surrounding area will gain access to products supporting DIY enthusiasts and all those who value independence in their home workshop or garden. We believe that our offer will be well received by customers both in the stationary store and in our online store - says Joachim Frykberg, CEO of Jula.

“Kraków and MaÅ‚opolska are very important areas for us. Thanks to sales in the e-commerce channel, we can see how popular our products in this region are. We are all the more pleased that all residents of Krakow and the surrounding area will be able to see our offer personally, ”comments Arnold BrzeziÅ„ski Country Operations Manager Jula Poland. “This is our second store in MaÅ‚opolska. In October last year, we opened a store in Nowy SÄ…cz ”.   

Responsible opening 

The opening of each store in a pandemic is special and different. For multi-markets, it means there won't be any celebrations, as Jula used to do. "We always make responsible openings, which is of course especially important now during a pandemic. We place great emphasis on creating a safe environment for both our customers and employees," says Joachim Frykberg, CEO of Jula. “New Jula in Krakow has just over 2,000 square meters, which provides good conditions for safe trade, with a large space that allows you to maintain a social distance. The multimarket has also been equipped with plexiglass protection at the checkout and at the Customer Service Point, as well as with other protective equipment and appropriate markings."