Interview with Per Grankvist- 28.11.2012, online source www.wbj.pl. Read the interview with Per Grankvist, the Keynote Speaker at SPCCs Sustainability and Profitability Conference. Mr Grankvist, a renowned columnist, speaker and the author of the book "CSR in practice - how the company can work with sustainability to make money" talks about how innovative companies can use sustainability to their advantage.